Peterson’s initial studies-with Kern and Simkus-used data on tastes in music in the United States. In other words, the concept refers to a taste profile that includes both highbrow and lowbrow genres. Omnivorous consumers have an increased breadth of cultural taste and a willingness to cross established hierarchical cultural genre boundaries. According to his definition, this profile emerged in the late 20th century, in accordance with macro changes experienced in the socioeconomic and political spheres. The term cultural omnivorousness was first introduced to the cultural consumption literature by Richard Peterson in 1992 (see Peterson 1992 ) to refer to a particular cultural appreciation profile.
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